Maxime Gendron

Maxime Gendron began his career at AGF Rebar in 2003, a family business of 75 years, where he quickly distinguished himself by rising through the ranks. From operational engineering to project management, including the presidency of AGF Rebar in the provinces of Ontario and Alberta, Maxime has demonstrated remarkable strategic vision and leadership.

In June 2023, he was appointed President and CEO of the AGF Group, a major milestone in his career. Throughout his time with the company, Maxime has been driven by a clear ambition: to modernize the practices of the family-owned multinational to ensure its long-term sustainability.

For Maxime, working for the AGF Group is not just about commercial success. He is deeply invested in the well-being of his employees, striving to create an environment where safety, stimulation and the human aspect are at the heart of operations.

As Honorary Co-Chair of the Light The Night Campaign for The Leukemia & Lymphoma Society of Canada, Maxime brings a passion for progress and a commitment to the community. His vision and dedication will serve as inspiration in mobilizing the resources needed to achieve the philanthropic goals of this worthy cause.